Task 1 – Formal brief The senior management team have asked you to brief them on

Task 1 – Formal brief The senior management team have asked you to brief them on the implications of international marketing for organisations in general. Write a formal briefing paper for the senior management team to read. In the briefing paper you must: assess the market research requirements for international marketing
analyse how the business case for international marketing can be justified
assess the risks which must be considered for international marketing.
Extension activities: To gain a merit grade you must also: evaluate different methods of international marketing. To gain a distinction grade you must also: analyse the way in which financial and pricing issues may affect international operations. LO1, ACs 1.1, 1.2, 1.3, 1M1, 1D1 Task 2 – Report The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an international marketing strategy.Write a report for the senior management team. In the report you must: analyse the features of international markets
evaluate the operational considerations that should be taken into account when developing an international marketing strategy
analyse the characteristics of an international marketing strategy.
Extension activities: To gain a merit grade you must also: evaluate the legal implications associated with developing and implementing an international marketing strategy. To gain a distinction grade you must also: choose an organisation you know well or one where you have access to detailed information. Evaluate the chosen organisation’s international marketing strategy. LO2, ACs 2.1, 2.2, 2.3, 2M1, 2D1 Task 3 – Presentation The senior management team would now like to understand the requirements of international marketing communications. Develop a presentation with an accompanying handout for the senior management team. You do not need to actually deliver the presentation. In the presentation you must: evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications
assess the role of technology in international marketing communications
assess the implications and requirements of different sales and marketing communications strategies.
Requirements: Perfect

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